The Swedish Minister for Culture and Democracy, Alice Bah Kuhnke, was keen to learn about the Beta Borås Media & Democracy project so she visited the test editorial team at Borås Tidning. Her impression: an inspiring and positive venture.
Beta Borås is the live test environment for the research and innovation project “Young Persons’ news universe for local current affairs journalism and debate.” The project aims to identify and develop new forms of current affairs journalism and test these on the target group of 25-35 year olds.
In practical terms, this involves finding out the type of content that engages readers, the presentation formats that attract readers and how new digital technical solutions and tools can improve and enhance the user experience.
“The main take-away for me was that there is a great need for this type of research and way of working, both throughout Sweden and internationally. Learning by doing,” says Alice Bah Kuhnke.
Watch Alice Bah Kuhnke talk about her meeting with Beta Borås
Beta Borås