"Be where the young are - but don't flame it"
Media & democracy podcast 2023:7
Participants: Emil Östlund, university lecturer, University of Gothenburg, Linnéa Kihlström, editor-in-chief of Dagens Media.
Recorded September 7, 2023.
Emil Östlund, universitetsadjunkt Göteborgs universitet och Linnéa Kihlström, chefredaktör Dagens Media.
In the Medier & demokrati podcast episode 18, Emil Östlund talks about the new report Lack of Innovation in election coverage 2022. Together with Linnéa Kihlström, editor-in-chief at Dagens Media, editors' efforts towards young people are discussed - and what they should do differently before the next election.
''Be where the young are, but don't flame it. They are still young adults and there you have to have enough confidence to think that what we do is good and relevant for the young too, we just have to package it in a way that appeals to them, so it doesn't end up with lots of flaming emojis. I think that is underestimating the young'', says Linnéa Kihlström in the podcast.
